In nonprofit work, impact often extends far beyond the immediate outcomes we measure. A successful program may create ripples—long-term changes in individuals, communities, and even policies. But how do we capture these stories and validate our reach?
Ripple Effects Mapping (REM) is an innovative way to visualize and document your nonprofit’s impact. Through storytelling, participatory reflection, and visual mind mapping, REM uncovers both intended and unintended outcomes. It’s not just a tool for internal evaluation—it’s a dynamic way to gather authentic impact statements from supporters, donors, and beneficiaries.
Imagine inviting your volunteers, donors, and program participants into a conversation where they reflect on how your organization has influenced them. Through REM, these insights become tangible, inspiring others to engage and support your mission.
Check out these resources to get started with REM and use it to tell your nonprofit’s impact story effectively.
🔎 Resources to Explore
🧰 Tool – Ripple Effects Mapping Guide (University of Minnesota Extension)
A step-by-step guide to conducting REM, including templates and facilitation tips.
👩🏼🏫 Training – Introduction to Ripples Effects Mapping (NIHR ARC West)
An introduction to REM and real-world examples of its use in nonprofit evaluation.
📊 Data Resource – Using Ripple Effect Mapping to Evaluate Program Impact (ResearchGate)
A research-backed breakdown of how REM uncovers deep and long-term impacts.
💻 Slidedeck – In-Depth Ripple Effects Mapping: A Participatory Evaluation Tool
Learn from experts about how to implement REM in your nonprofit strategy.
Quote of the Week
It takes but one person, one moment, one conviction, to start a ripple of change— Donna Brazile
Thought-Provoking Question
Who can you have a meaningful conversation with to learn about some of the ripples your nonprofit has made in the community?
✨BONUS: This is a great way to connect or reconnect with our supporters.
Let’s Amplify Your Impact!
Your nonprofit’s work creates ripples—let’s make sure they’re seen and celebrated! If you’re interested in learning how REM can elevate your storytelling and donor engagement, let’s connect. Schedule a free consultation today:.
📆 Schedule a phone call
📢 Join Me at the Nonprofit Marketing Summit – Free Registration!

I’m excited to announce that I’ll be speaking at the Nonprofit Marketing Summit: Evolve, happening March 4–6, 2025! 🎉
Join my session: “Visual Storytelling for Nonprofit Impact: Unlocking Ripple Effects Mapping”
📅 Wednesday, March 5 | 🕥 10:30 AM PT |
📍 Givebutter Stage
🎟️ Claim Your FREE Registration Now! 👉 Register Here
Want to upgrade? Use my $300 discount for the Experience+ pass!
See you there! 🚀
Here is the suggested text for “ripple mapping”: Ripple mapping is a powerful technique that allows you to visualize and understand the interconnected nature of complex systems. By tracing the ripple effects of a single event or decision, you can uncover hidden dependencies, anticipate potential consequences, and make more informed choices. This holistic approach to problem-solving can lead to more sustainable and resilient solutions, empowering you to navigate the dynamic challenges of today’s world.