N411
Nonprofit ROI Calculator
A free tool from Nonprofit411
Know the value your work creates.
Use this calculator to communicate your impact in terms funders, board members, and major donors understand — dollars, outcomes, and return on investment.
Campaign inputs
$
$
Include staff time, printing, platform fees, events
Your results
Net gain
$42,000
Cost per dollar raised
$0.16
Fundraising ROI
525%
Funder-ready statement
What’s a good number? Most funders and watchdog organizations consider under $0.25 per dollar raised efficient. Direct mail often runs $0.25–0.50. Digital campaigns and major gifts typically perform well below $0.20. Use this to evaluate which channels are worth your team’s time.
Program inputs
$
Include all direct and indirect costs
#
$
Use wages gained, costs avoided, or comparable service cost
yrs
Be conservative — 1 year is defensible
Your results
Total outcome value
$120,000
Net value created
$20,000
Mission ROI
20%
Funder-ready statement
How to find your value per person. Start with the question: What would it cost if this problem went unsolved? Common proxies include increased wages or earning potential, cost of equivalent services elsewhere, reduced emergency or crisis service use, or improved household stability indicators. Document your assumptions — credibility matters more than precision.