Welcome to this week’s edition of Nonprofit 411, your go-to source for essential tips, inspiring quotes, valuable resources, and thought-provoking questions designed to help nonprofits thrive.
In this edition, we’re focusing on enhancing donor engagement. According to iWave’s “A Guide to Donor Retention“, the average donor retention rate for nonprofits is between 40% and 45%. This means that for every 100 donors who give in a year, only about 40 will give again the following year. New donors have even lower retention rates than the average, but repeat donors have much higher retention rates. Check out the resources below to help enhance your donor retention.
4 Resources:
- 🧰 Tool – A Guide to Donor Retention ( Bloomerang)
- 📰Article – Personalizing Donor Communication for Small Nonprofits (Get Fully Funded)
- 💻Webinar – Free Webinar: From One-Time Donors to Lifelong Supporters – Advanced Strategies for Donor Retention (Charity How To)
- 📚Book – “Power Questions: Build Relationships, Win New Business, and Influence Others” by Andrew Sobel, Jerold Panas
1 Quote:
- “If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them.”
-
Jeff Brooks
1 Question:
- “What new
strategies can you implement to enhance donor engagement?”
Thank you for your dedication to making a difference.