Free · 7 Minutes
What's your Fundraising Reliability Score?
You know what you raised last year. Do you know how much of it
will come back this year?
Seven minutes, and you'll see how your funding
compares.
- Get your score and see how your funding compares to what is typical
- Get a written report on what that means for your organization
- See what usually happens next for organizations in your position
No cost. No calls unless you ask for one.
Free · 7 Minutes
What's your Fundraising Reliability Score?
You know what you raised last year. Do you know how much of it
comes back? Seven minutes, and you'll see how your funding
compares.
- Get your score and see how your funding
compares to what is typical
- Get a written report on what that means
for your organization
- See what usually happens next for
organizations in your position
No cost. No calls unless you ask for one.
Trusted by organizations across the country
Why this matters
Raising the money is one thing. Knowing it will be there next year is another
Most organizations can tell you what they raised. Far fewer can say how much of it depends on one funder, one event, or one relationship and what happens if that away.
Three things show up over and over:
Revenue that was brought in this year can't be counted on to show up again next year.
People give once and don't come back, so every year starts closer to zero than it should.
One person is responsible for all of it, and the systems that would make it lighter have never made it to the top of the list.
You probably recognized one of these. The harder question is which to deal with first.
Why this matters
Raising the money is one thing. Knowing it will be there next year is another
Most organizations can tell you what they raised. Far fewer can say how much of it depends on one funder, one event, or one relationship that has never been written down.
Three things show up over and over:
- The revenue that showed up this year can't be counted on to show up again next year.
- People give once and don't come back, so every year starts closer to zero than it should.
- One person is responsible for all of it, and the systems that would make it lighter have never made it to the top of the list.
You probably recognized one of these. The harder question is which to deal with first.
How it works
1
Answer the questions
Sixteen multiple choice, a few open.
Nothing you need to look up.
2
See your score
Three areas, scored separately,
so one weak spot does not
hide behind a decent average.
3
Get your report
A written reading by email.
What your answers mean, and
one thing to do about it this month.
How it works
1
Answer the questions
Sixteen multiple choice, a few open.
Nothing you need to look up.
2
See your score
Three areas, scored separately,
so one weak spot does not
hide behind a decent average.
3
Get your report
A written reading by email.
What your answers mean, and
one thing to do about it this month.
What the assessment looks at
Your funding mix
Where the money comes from, how much rests on the largest source, and how long you could operate without it.
The supporter's experience
What happens between a first gift and a second one. Whether there is a path, or whether it depends on who is paying attention that week.
Fundraising responsibilities
Who carries the work, what is written down, and what would still be here if that person left.
Each one is scored on its own, so you can see which is holding you back rather than getting one number for everything.
What people say after
⭐⭐⭐⭐⭐
Catherine Crawford, Key Choices
May 4th, 2026
As an inexperienced nonprofit leader, I had no plan or system for donor management. I now have that system in place, and I am excited to see it in action. I believe I can now organize my time better. I won't waste time trying to figure out donor management on my own. I was surprised how easy she made it sound. The "to-do" items (homework) make so much sense. I just needed someone to lay it out for me.
⭐⭐⭐⭐⭐
Melanie Slabaugh, Academy of Music Theatre in Northampton MA
Jul 9th, 2026
I did a 90-minute Strategy Session with Sarah Barton on behalf the nonprofit I work for, and I had an incredibly positive experience! Sarah is personable, knowledgeable, and has wonderful strategies for fundraising. Her approach is thorough: she asked insightful questions that got straight to the heart of the issues at hand, she helped me rank my own skills and my organization's current strategies, and she gave me specific action items that are manageable for a one-person development and marketing department to execute. I'm working through her suggested action items, and I'm already getting a better idea of what I (and my organization) need to focus on to shore up our fundraising success. I highly recommend Sarah's expertise -- it's a worthwhile investment!
Who built this
Sarah Barton
I've spent twenty-five years in nonprofit fundraising and helped organizations raise more than $17 million, most of it in places nobody thought had money.
The questions in this assessment are the ones I ask in paid strategy sessions. They're here because the diagnosis is worth having whether or not you ever work with me.
Questions people ask
Will I get sales calls?
No. Your report comes by email. There's an optional phone field, and if something in your answers stands out I'll say so in an email and let you decide whether to talk.
Do I need to look anything up?
No. Sixteen of the questions are multiple choice and answerable from memory. Where you don't know a number, that's one of the options.
How long does it take?
About seven minutes. The report arrives within the hour.
What happens to my answers?
I read them. They aren't sold or shared. One click unsubscribes you from anything I send.
