Sarah Barton

Why Your Nonprofit Writing Isn't Raising Money

Sarah Barton

Published on: 22/09/2026

If your nonprofit's appeal letters and emails could belong to any organization in your state, that's your starting place. Learn the Name-Covering Test and the one question that changes how your organization raises money.

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Why Donors Leave (And How to See It Coming)

Sarah Barton

Published on: 18/09/2026

By the time a donor shows up in your lapsed report, the exit already happened. Here's what donor drift actually looks like before it becomes a departure --- and three signals worth watching right now.

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The Grandmother Test: How to Get Your Real Voice Back Into Your Fundraising

Sarah Barton

Published on: 11/09/2026

Most nonprofit writing goes flat not because leaders don't care --- but because the review process edits the human out. Here's a simple practice for restoring your real voice before anything goes to supporters.

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The Thank-You That Actually Means Something

Sarah Barton

Published on: 04/09/2026

Most nonprofit thank-yous confirm the transaction and close the loop. The ones that build retention do something different --- here's the three-element framework for a thank-you that actually means something.

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