Sarah BartonMost nonprofit fundraising writing stalls because it starts in the wrong place. Here's the three-part structure --- Belief, Action, Emotion --- behind every appeal letter that actually moves people to give.
Sarah BartonPeople overwhelmingly trust that our hearts are in the right place, but there is a growing gap when it comes to confidence in our competence our ability to effectively and efficiently solve complex problems.
Sarah BartonGiving activates four brain chemicals — dopamine, oxytocin, serotonin, endorphins. Here's how to design a donor experience so generosity actually feels good, and supporters come back.
Sarah BartonIf your nonprofit's appeal letters and emails could belong to any organization in your state, that's your starting place. Learn the Name-Covering Test and the one question that changes how your organization raises money.